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This classification of occupations is important insofar as it reveals two important axioms about how referrals are distributed within a networking group:
1. Referrals tend to be heaviest within a given circle of influence. Within the professional services circle, for example, lawyers and accountants tend to be strong sources of referrals for each other. Likewise, within the business services group, advertising agencies and printers also tend to be strong sources of referrals.
2. A given circle of influence will tend to have a significant number of referrals with one other circle, or at least one special occupation within another circle. A good example of this is that mortgage brokers (real estate circle) will often have a large number of referrals with bankers (professional services circle). Similarly, property managers (real estate circle) may often have a large number of referrals with carpet cleaners (special services circle).
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